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Awards Sponsorkonfidence kids awards sponsor

Konfidence proud sponsor of  the What's On 4 Kids Awards 2017 Voting

Way back in the last century – the summer of 1996, to be precise – Andy and Caroline Regan took their five children on holiday to Cornwall. Their older two daughters Kerry and Katie were already strong swimmers, but their three sons Pete, Jack and Billy, who were only 6, 4 and 6 months old, respectively, weren't. The two older boys were full of confidence, but really didn't like the idea of armbands. Being adventurous types, this meant that they needed an eye kept on them all the time!

During the holiday, they got to use heavyweight water sports gear which helped to keep the kids warm and afloat, but they didn't really provide a comfortable solution. Out of this came the idea for a combination of built-in adjustable buoyancy and neoprene wetsuit.

For the next two years, Andy and Caroline looked at all the products available for children aged between 1 and 6 years that weren't armbands and provided good flotation for their kids. Unhappy with the choices and styles available, they decided to build their own. The result was the Original Konfidence Jacket, which launched in 1998. The name "Konfidence" came out of the confidence it gave parents, as well as their children, when it was worn.

The rest, as they say, is history, with the Konfidence Jacket continuing to help tens of thousands of children learn to swim every year. In fact, we are proud to say that it's the number one best-selling neoprene swimming buoyancy aid for children aged 1 to 7 years across the UK and Europe.

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