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About Us

Hi!  We're Marilyn Bradshaw and Bev O'Sullivan, owners of multi-award winning What's On 4 Junior websites in the UK.  Thanks for visiting and we hope that you have found some great activities or classes to try in your area.

We're both Mums with young families who share the belief that our business can give us, our team - and hopefully our new What's On 4 Junior Franchisees -  the flexibility to spend time with our children, earn money and having a fulfilling career.

Over 1 million people visit our websites every year and over 15,000 people have attended our events.

It's often a juggle but always exciting.  We have a network of more than 50 parents across the world that now work flexibly as part of What's On 4 and this is set to reach over 100 by the end of 2012!

Just shows what is possible with a good idea, hard work and determination.  Thank you for being part of it!

Let us keep you updated with ideas and give you inspiration with our monthly newsletter.  Just tell us your email address and let us do the rest!

Please tell us what you think of our websites and, if you like what we do, please tell your friends!

Bev and Marilyn xx

Follow us on Twitter @whatson4 and @babyexposuk and you can also like our Facebook page

Our Story is the first of our 4 websites founded by Sam back in 2006:   Sam gained a lot of pleasure from taking her baby to various classes and activities but found it very tricky to find out what was going on in her local area. It took ages to get a proper idea of what was on.

So she decided that parents like you and I needed a single website that would have everything that was available for the under 5s and came up with!

WO4LO has now grown to over 12,000 activities across the whole of the UK since our launch in March 2006.  

We've won 6 awards and 96% of our visitors would recommend us to a friend! 

Our Other Websites

For older children don't miss a visit to our 2nd established website and also for everything you need for a great party for your children!  Bev's son Sam (11) is also our Junior Editor on running our Kids Only page!

Since 2009 we've run that provides flexible job opportunities and expert advice.  What's On 4 was founded from a need for a flexible career and it's now fantastic that we can promote other family-friendly companies through

We also have a website for grown-ups and is rapidly expanding across the UK.

Our children's website are up and running in Australia, USA, Ireland, Singapore and Switzerland with other countries to follow.

Our Events

event in the south for parents-to-be and families is the BabyExpo Baby Shows founded by Suzanne in 2007 and BabyExpo is back again in November 2013 in Surrey. 

We have two hugely popular awards programmes that we've been running since 2006:

Meet the Team

What's On 4 is run by a small team of amazing Mums who all work from home around their families.   Between us we have more than 20 children, from babies to teens!  So, who will you be talking to? 

Hi I am Zena >>>> I joined What's On 4 back in 2006 when it was just one website and I am the What's On 4 Franchise Manager dealing with all the websites worldwide!  I live in Kent and have two kids, Beth aged 16 and Benn aged 12.  I love a good chat and giggle and get a real kick out of talking to all of our franchisees and helping them with anything I can.


Hi, I'm Mel, <<<< I'm responsible for the BabyExpo Baby Show part of What's On 4. It's my job to make sure that our shows go without a hitch and are enjoyed by exhibitors and visitors alike.

Since 2007, BabyExpo has organised events to national standard in key regions of the UK. The BabyExpo brand excels in terms of visitor numbers, press coverage, number and range of exhibitors and event success.

Why not give me a call if you are interested in taking part in the forever growing world of exhibitions either as an exhibitor or sponsor or call 0121 288 0102.



Hi I'm Helen, >>>> I am a What's On 4 Sales Advisor.

It's my job to make sure that our activity providers have the right advertising in place to make the best connection between parents looking for activities for their little ones and classes in their area.

I find out what's on in a specific area and keep our directory listings up to date.

Why not give me a call to see what What's On 4 can do to hook up your business with parents and children in your town and county. Email me on


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