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 2017 kids awardsWhat's On 4 Kids Awards 2017!

NatWest Kids Awards Sponsor

The 11th National What's On 4 Kids Awards 2017 will be held on October 4 and hosted by NatWest in the heart of the City of London at the prestigious 280 Bishopsgate location.

With exciting NEW categories & an inspiring new venue, we are so excited to announce that nominations in association with STA are NOW OPEN - ensuring the UK's parents and carers can once again enjoy the chance to shout about who is the very best in the world of kids' clubs, classes, teachers and party providers!

Over 100,000 votes are expected once again from parents and carers - make sure you sign up to our newsletter for all the latest updates! And follow us on social media to be the first to hear all the news via Facebook, Twitter and Instagram. #whatson4kidsawards

2017 kids awards

(TV Star Sid Sloane with proud winner of the Industry Champion of the Year 2016 category, Ian Sharland, Baby Sensory)


"Entering awards is one of the most positive things you can do for your business in terms of brand awareness, profile raising, confidence & team building, networking and growth. From the nominations right up to the live event, the benefits of being recognised and celebrated within a National Awards programme are huge."



Awards Timeline

Awards nominations in association with STA open on January 25 at 12pm.sta kids awards sponsor

Nominations in association with STA closed on March 24 at 12pm.

Award registration will close on March 31 at 5pm.

Voting in association with Konfidence opens on April 28 at 12pm.konfidence kids awards sponsor

Voting in association with Konfidence closes on July 3 at 12pm

Awards LIVE ceremony as hosted by NatWest will take place on the afternoon of October 4 2017.

awards winnerOne nomination ONLY is required to go through to the registration stage. There is no fee to nominate any providers in these National Awards. Once you are nominated you can then confirm & register your participation & you will go through to the public vote (subject to final checks & adherence to the terms and conditions & category criteria - see below). There is an admin fee to register for the commercial categories of between £20+VAT & £50+VAT, subject to the specific award. There is no charge to register in the community awards & there is no charge for finalists to attend October's live VIP event.   

Sponsorship Opportunities

What’s On 4 hold these awards to encourage good practice, reward innovation, further raise standards and generate awareness of our fabulous activities and classes and those individual experts involved who make such a difference to so many parents and children across the UK! By being part of our Awards you can reach over 1 million parents across the UK and showcase your company and brand.

Want to be involved? Contact us on 07730094670 or email us here for further information about the fantastic sponsorship packages available.

Please see here for our terms and conditions - acceptance of the terms is mandatory to be part of our awards. Got a question? you'll probably find the answer here.

Frequently Asked Questions Terms and Conditions


This years' Award Categories are....

To learn more on the criteria and what each category means see HERE
Now Baby Kids Awards Sponsor
owow chocolates awards sponsor
mm kids awards sponsor
 first stop awards sponsor
Miglio awards sponsor
 kids awards sponsor MagiKats
mumandworking.co.uk jobs for mums
NatWest Kids Awards Sponsor
2017 kids awards
moo music kids awards sponsor
 blackcurrant babies
konfidence kids awards sponsor
 CAA Kids awards sponsor
 Hartbeeps Kids Awards Sponsor

Best Pre/Post Natal Activity as sponsored by NowBaby 

Best New Activity for Children as sponsored by Owow Chocolates

Best Children's Party Supplier

Best Independent Activity for children aged 5 to 12

Best Product Supporting Children’s Activities at Home 

Best Franchised/Licensed Activity for Children aged 5 to 12 as sponsored by Morton Michel 

Best Independent Activity for the Under 5s

Best Independent Children's Party Entertainment

Most Outstanding Activity Leader for children aged 5 to 12 as sponsored by Miglio Designer Jewellery

Most Outstanding Activity Leader for the Under 5s

Best Franchised/Licenced Children's Party Entertainment as sponsored by mumandworking.co.uk

Best not-for-profit, CIC or charity offering activities, clubs, classes or groups for families, babies or children as sponsored by NatWest

Best Franchised/Licensed Baby & Toddler Activity - Up to 25 franchisees/licensees as sponsored by Little Pickles Markets

Best Franchised/Licensed Pre-Schooler Activity – Up to 25 franchisees/licensees as sponsored by Moo Music

Best Franchised/Licensed Pre-Schooler Activity – More than 25 franchisees/licensees as sponsored by Blackcurrant Babies

Best Franchised/Licensed Baby & Toddler Activity – More than 25 franchisees/licensees as sponsored by Konfidence

Industry Champion of the Year as sponsored by The Children's Activities Association

Most Outstanding Community Group Volunteer for Children or Families as sponsored by Hartbeeps








Click here for our 2016 Award Winners - winners and highly commended


"Today I have seen the dedication of the finalists. I've seen the inspiration of the winners. It proves what people can do when they put their mind to it." Closing remarks from Max Robinson, Insure With Max